Why More CRM Features Don't Always Mean More Value

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When evaluating a CRM, it’s tempting to compare feature lists. More automation, more reporting, more integrations—surely, more features mean more value, right? Not necessarily. A CRM can have every bell and whistle imaginable, but…

Is Your CRM Partner Truly Invested in Your Success?

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Does your CRM partner feel almost annoying in how much they care about your success? If not, they’re not doing their job. A CRM provider shouldn’t just sell you software and disappear. They should be deeply engaged, ensuring that your system…

WhyNOW: Addressing CRM Resistance and Driving Team Success

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“WhyNOW… Why do I need to use the CRM?” If this question echoes through your sales team, you’re not alone. Many companies fail to get buy-in because their CRM system isn’t designed to meet reps’ needs. Instead of being a tool to…

Avoiding the WhatNOW Trap: Setting Your CRM Up for Success

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You’ve invested in a new CRM, and now your team is asking, “What now?” Unfortunately, this is where many businesses stumble. They’re left to configure the system themselves, often without the time, resources, or expertise to do it right. The…

Why Your Sales Team Asks “Why Do I Need to Use the CRM?” and How to Fix It

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“Why do I need to use the CRM?” If this question echoes through your sales team, you’re not alone. Many companies fail to get buy-in because their CRM system isn’t designed to meet reps’ needs. Instead of being a tool to boost success,…

Why Specialized CRMs Are Essential for Manufacturing and Distribution

In specialized industries like manufacturing and distribution, a one-size-fits-all CRM often falls short. These industries face unique challenges, such as managing complex supply chains, meeting stringent compliance regulations, and catering…

How to Choose the Right CRM Partner: A Guide for Growing Businesses

In my over 25 years of working in the CRM and sales space, I’ve seen countless companies sink substantial resources into solutions that either didn’t fit their needs or demanded more investment than they anticipated for basic support. Choosing…